According to fintech’s co-founder and CTO, Musty Mustapha,
the thematic campaign named ‘Cash Is Hard. Kuda Is Easy’ was created to drive
wider usage of the Kuda app by Nigerians who are looking for reliable cashless
payment options.
Mustapha added that Kuda put together the campaign against
the backdrop of the recent cash scarcity experienced by Nigerians and the
subsequent shift in consumer behaviour away from a widespread reliance on cash
toward using cashless payment channels.
“Nigerians went through a lot during the cash scarcity, and
it was only natural for them to find alternatives to cash. More people are now
open to cashless payments beyond cards and transfers, and we want them to know
that there are reliable options for them on the Kuda app,” Mustapha stated.
He further said, the
campaign also aims to deepen awareness and knowledge of the advantages of
cashless payments, noting that all that a customer requires is to own an
internet-connected smartphone and be eligible to open a bank account with their
BVN and a valid ID.
Commenting on the cashless payment features on the Kuda app,
Mr Ogundeyi mentioned that Kuda customers who add their BVN to their Kuda
profile will get the fintech’s standard 25 free transfers to any Nigerian bank
every month.
Pay With Bank, a feature on the Kuda app which allows its
customers to pay directly from their Kuda account on websites and apps that
accept payments through Paystack, has been in the limelight recently as a
reliable alternative to using cards for online payments.
With a secure code known as Pay ID which they generate on
their Kuda app, Kuda customers can pay easily online through Pay With Bank
without using a debit card.
The fintech’s Pay With USSD feature also makes cardless
payments on POS terminals and websites possible for anyone who uses a
smartphone.
With these features, Kuda is positioning itself at the
forefront of the race toward a cashless Nigeria and aims to make payments
easier for everyday people.