Under the proposed legislation, the owners of platforms like
Facebook, Google, Twitter, TikTok and podcasting services would face penalties
worth up to five percent of annual global turnover -- some of the highest
proposed anywhere in the world.
The Australian Communications and Media Authority, a
government watchdog, would be granted a range of powers to force companies to
prevent misinformation or disinformation from spreading and stop it from being
monetised.
"The legislation, if passed, would provide the ACMA
with a range of new powers to compel information from digital platforms,
register and enforce mandatory industry codes as well as make industry
standards," a spokesperson told AFP.
The watchdog would not have the power to take down or
sanction individual posts.
But it could instead punish platforms for failing to monitor
and combat intentionally "false, misleading and deceptive" content
that could cause "serious harm".
The rules would echo legislation expected to come into force
in the European Union, where tech giants could face fines as high as six
percent of annual turnover and outright bans on operating inside the bloc.
Australia has also been at the forefront of efforts to
regulate digital platforms, prompting tech firms to make mostly unfulfilled
threats to withdraw from the Australian market.
The proposed bill seeks to strengthen the current voluntary
Australian Code of Practice on Disinformation and Misinformation that launched
in 2021, but which has had only limited impact.
Tech giants including Adobe, Apple, Facebook, Google,
Microsoft, Redbubble, TikTok and Twitter are signatories of the current code.
The planned laws were unveiled Sunday and come amid a surge
of misinformation in Australia concerning a referendum on Indigenous rights
later this year.
Australians will be asked whether the constitution should
recognise Aboriginal and Torres Strait Islanders and if an Indigenous
consultative body should be created to weigh in on proposed legislation.
The Australian Electoral Commission said it had witnessed an
increase in misinformation and abuse online about the referendum process.
Election commissioner Tom Rogers told local media on
Thursday that the tone of online comments had become "aggressive".
The government argues that tackling disinformation is
essential to keeping Australians safe online, and safeguarding the country's
democracy.
"Mis and disinformation sows division within the
community, undermines trust and can threaten public health and safety,"
Minister for Communications Michelle Rowland said Sunday.
Stakeholders have until August to offer their views about
the legislation.