The Stay Healthy Campaign 4.0 will feature an exciting
two-hour workout session, bringing together health enthusiasts from all walks
of life, on May 20, 2023, at the prestigious Eko Atlantic City in Victoria
Island, Lagos. This event will provide an excellent opportunity for
participants to engage in physical activity and learn about the numerous
benefits it offers, such as improved brain health, weight management, disease
prevention, and enhanced daily functionality.
Distinguished guests, including the Minister of Health, Dr.
Osagie Ohanire, and the Director General of NAFDAC, Professor Mojisola
Christianah Adeyeye, will be present to support and encourage attendees in
their pursuit of a healthier lifestyle.
The Stay Healthy Campaign 4.0 is open to everyone, and
interested participants can register for free. By partnering with the Federal
Ministry of Health and NAFDAC, Juicello aims to expand the campaign’s reach and
make it a national health event. As part of this initiative, Juicello plans to
organize four events each year, strategically located in different geopolitical
zones across the country.
To enhance the campaign’s effectiveness, Juicello has joined
forces with two esteemed private organizations, Paroche Foundation and
i-fitness, to gather and analyze relevant data before, during, and after the
events. This valuable data allows Juicello to measure the campaign’s impact and
success through feedback and quantify the number of individuals positively
influenced by the project.
Furthermore, the Stay Healthy Campaign has established a
strong online presence on Instagram, Facebook, and Twitter. Recognizing the
prevalence of smartphones in today’s society, Juicello leverages these
platforms to raise awareness and directly engage with its target audience,
particularly young minds aged 12 to 40.
According to Andre Bassey, Convener of the Stay Healthy
Campaign, the company’s mission is to bring together individuals from all walks
of life and educate them on the importance of living a healthy lifestyle.
“By partnering with health stakeholders, we aim to provide
valuable advice, on-ground medical consultations, and encourage organizations
to prioritize the well-being of their employees. Our sustainability plan also
rely on the active involvement of partners such as i-fitness, the largest
contemporary health organization in Nigeria, to ensure the continuity and
follow-up support for participants,” he said.
Additionally, government organizations like NAFDAC actively
contribute to the campaign by promoting critical aspects of health,
particularly during emergencies in society. Juicello envisions a national
platform where millions of Nigerians are positively impacted each year,
positioning the Stay Healthy Campaign as a trusted ally for the government and
the people in their pursuit of a healthier nation.