Apple Music on Monday disclosed that “The Nigerian superstar’s #Timeless had the most first-day streams for an African album on Apple Music.”
Also confirmed by Spotify, a global online streaming platform, that Davido’s music is most streamed in the United Kingdom, Nigeria, Canada, and France..@davido is breaking global records. 🇳🇬
— Apple Music (@AppleMusic) April 3, 2023
The Nigerian superstar's #Timeless had the most first-day streams ever for an African album on Apple Music. https://t.co/MgTzsN3OBN pic.twitter.com/dn2lFkjt9D
Victor Okpala, Spotify’s Artiste and Label Partnerships
Manager for West Africa, in a statement on Tuesday, said songs by Davido
featured on over 10 million user-generated playlists on Spotify.
According to him, Davido’s fans’ appeal is hardly in doubt
as the afrobeat star makes music that captures an elusive, exhilarating energy,
and fans across the world have connected since his earliest releases.
“Data from Spotify shows that Davido is one of Afrobeats’
biggest exports.
“While undoubtedly adored at home, the United States is the
single largest market for Omo Baba Olowo’s (OBO) music, with the vast majority
of his plays coming from outside Africa.
“The United Kingdom, Nigeria, Canada, and France round out
the top four countries where his music is streamed.
“Davido is one of Afrobeats’ truly global stars, and we are
honored to play our role in sharing his art and ethos with his dedicated fans
in Nigeria and around the world,” he said.
Okpala said that Spotify also promoted Davido’s “Timeless”
album on a billboard in New York’s Times Square, announcing the album to
international audiences in one of the world’s most iconic public spaces.
He said the new release had been celebrated by fans and
artistes alike, with many appreciating Davido’s ability to find cohesion within
a body of work that plays host to diverse collaborators.
“Spotify is dedicated to showcasing the best of African
content and talent and providing a platform to connect with and grow global fan
bases.
“Davido’s global reach is a testament to his talent and the
vast power and access that streaming offers,” Okpala said.
Davido announced the release of the new album to his large
online following last Friday.
He took the opportunity to thank all of his supporters as
well as those who contributed to the completion of ‘Timeless’ while also
reflecting on his life’s journey from his last album to this one.
‘Timeless’, the 17- track album has garnered great
engagement since its release. The album features some of the best in the music
industry, the likes of Fave, Asake, Cavemen, Skepta, Angelique Kidjo, Musa Keys
and Dexta Daps.
The reactions of Davido’s fans to the teaser affirmed the
anticipation for the new album. On the day of its release, Timeless recorded 1
million streams in less than six hours.
Since its release on the 31st March, ‘Timeless’ recorded 1
million streams in less than six hours and inched up in its streak to 5 million
streams in about 16 hours after its arrival, making it the first album to
achieve this new and historic feat on Boomplay.