The bank disclosed this in a statement by the Group Head,
Marketing & Corporate Communications, First Bank, Folake Ani-Mumuney, on
Thursday titled, ‘FirstBank announces a name change of its subsidiaries,
reiterates its commitment to boosting cross-border business opportunities in
Africa and the world’.
It stated that, “FBNBank UK, FBNBank Sierra Leone, FBNBank
Gambia and FBNBank DRC are the first set of subsidiaries effecting the name
alignment.
“They are now known and addressed as FirstBank UK, FirstBank
Sierra Leone, FirstBank Gambia and FirstBank DRC. The Ghana, Senegal and Guinea
subsidiaries will be next in the phased name change implementation.”
According to the bank, the name change was being implemented
to align the subsidiaries with the parent brand and to enjoy the strong
heritage and brand equity built by FirstBank Nigeria in its 129 years of
banking leadership.
It stated that this would further enhance the
quality-of-service delivery resulting in better brand clarity, uniformity and
consistency across all the markets where the Bank operates.
Speaking on the name change, the Chief Executive Officer of
FirstBank Group, Dr Adesola Adeduntan, said, “The name change which coincides
with FirstBank’s 129th founding anniversary (March 31st, 2023) is indeed a milestone
reflective of our resolve to continuously provide the gold standard of
excellence and value as we put our customers first.’’
“The new identity of the subsidiaries contributes to an
enhanced brand presence. It helps our customers and stakeholders better
appreciate the value of the diversified products suites, competitive pricing
and extensive business networks the FirstBank Group offers.
“These include our commitment to boosting cross-border
businesses including trade and investment opportunities essential to enhancing
trade relations amongst countries, thereby strengthening the economies of host
communities and reducing poverty.”