Dataleum, the first winner of the Lagos State government
award for Startup of The Year, commended the growth of the Nigerian music
industry over the past year, in which various music stars contributed their
respective quota, churning out millions of views for their unique music
visuals.
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An overview of the Top 10 most viewed Nigerian music videos in 2022 |
Contributing to a total tally of 906 million views, these top 10 acts have been identified to have had the most outstanding year.
Rema led the pack with the most views, 300 million views, on
a list that had the likes of Asake, who had an amazing debut year, releasing 7
music videos; Burna Boy with 140 million views for what is arguably the biggest
summer jam ‘Last Last’, Kizz Daniel who gave everyone one of their favorite
songs ‘Buga’ gained a whooping 107 million views. Also making the list, is 1da
Banton, who collaborated with Tiwa Savage & Kizz Daniel to release a smash
hit ‘No Wahala’ which had 53 million views.
Also appearing on the list were the Mavin Queen, Ayra Star
who raked in 53.1 million views with her hit song ‘Rush’, Tiwa Savage pulled a
last-minute move after she released ‘Loaded’ featuring Asake, in a song that
had over 11 million views and Simi with 8 million for her song ‘Logba Logba’,
all of who gathered millions of views on their music videos, as seen in the
report.
Since March 2022, multi-award-winning company, Dataleum
began ensuring data-backed recognition of talents in the entertainment
industry, and this started with the publishing of the first edition of the
quarterly SKIT MAKERS report which tracks the engagements of the top comedy
skit makers in the country, providing accurate and verifiable data on metrics
such as their views, likes, and comments, as well as other information on the
various acts.
Now adding the music industry to the list of creative
sectors which they monitor, Dataleum have published a report that reviews the
numbers done by these artistes on YouTube, and have promised to keep us all
updated on the further trends and developments in the music world as time
progresses.