Twitter billed the offer as the
"biggest advertiser incentive ever on Twitter," according to the
email reviewed by Reuters. US advertisers who book $500,000 in incremental
spending will qualify to have their spending matched with a "100 percent
value add," up to a $1 million cap, the email said.
On Saturday, a Platformer News reporter
tweeted that Amazon is planning to resume advertising on Twitter at about $100
million a year, pending some security tweaks to the company's ads platform.
However, a source familiar with the matter
told Reuters that Amazon had never stopped advertising on Twitter.
Separately, during a Twitter Spaces
conversation, Musk announced that Apple is the largest advertiser on Twitter
and has "fully resumed" advertising on the platform, according to a
Bloomberg report.
Last week, Twitter's new CEO accused Apple
of threatening to block the microblogging service from its app store without
saying why in a series of tweets that also said the iPhone maker had stopped
advertising on the social media platform. The billionaire CEO of Twitter and
Tesla said Apple was pressuring Twitter over content moderation demands.
Musk's first month as Twitter's owner has
included a slashing of staff including employees who work on content moderation
and incidents of spammers impersonating major public companies, which has
spooked the advertising industry.
Many companies from General Mills to luxury
automaker Audi of America stopped or paused advertising on Twitter since the
acquisition, and Musk said in November that the company had seen a
"massive" drop in revenue.
Apple and Twitter did not immediately
respond to Reuters request for comment on the matter. © Reuters