Billionaire entrepreneur Elon Musk, who is attempting to walk away from his deal to acquire Twitter, is seeking documents from advertising technology firms as part of his quest to gain more information on bot and spam accounts on Twitter, according to filings in a Delaware court on Thursday.
Twitter has sued the Tesla chief executive, who has accused
Twitter of hiding information about how it calculates the percentage of bots on
the service, for attempting to walk away from the $44 billion agreement. A trial is scheduled for October
17.
Musk's lawyers have subpoenaed both Integral Ad Science
(IAS) and DoubleVerify for any documents or communications on their involvement
in reviewing accounts or participation in any audit of Twitter's user base.
IAS and DoubleVerify, which are both based in New York, use
technology to independently verify that digital ads are viewed by real people.
Advertisers use the services to ensure the ads they pay for are seen by
potential customers and not automated bots.
Twitter, IAS and DoubleVerify did not immediately respond to
requests for comment.
In response to a tweet by a user who questioned how Twitter
audits its service and also linked to a Reuters story on Musk targeting the ad
firms, Musk tweeted: "Those are the questions that Twitter is doing
everything possible to avoid answering …"
In a countersuit earlier this month, Musk claimed that
Twitter's monetizable daily active users are 65 million lower than what the
company has touted. Twitter has said it stands by its disclosures.
The metric measures users who log onto Twitter through the
website or apps that are able to serve ads or used paid products like
subscriptions, according to Twitter filings. © Reuters