The launch, which took place at the Pertinence Place in
Akowonjo Lagos, on Thursday, 23 June 2022, was a hybrid meeting with onsite and
online participation. The project was officially unveiled, and realtors
afterwards participated in a question and answer session led by Yemisi Kolade,
the Operations Lead at Pertinence.
IRE, an estate occupying over 350 acres of land in Mowe
along Lagos-Sagamu expressway, got its name coined from the first letters of
Inhabit, Resort and Enterprise, which are the three aspects of the project.
According to the co-founder of Pertinence Group, Mr. Wisdom
Ezekiel, the estate has been designed to provide comfort, work-life balance and
security for residents. He said a chunk of the land had already been apportioned
for commercial activities, and another chunk for the establishment of a resort
centre within the estate.
“Ire is basically where people can live, where people can
relax and where people can work and make money. So we have the Inhabit, a lot
of building projects, a lot of landed properties to be acquired, and we are
also building the first resort in Mowe. There is no resort center in that axis
at the moment.
“Mowe has about 1.4 million people living and working in the
axis, and if they want to enjoy themselves, there’s nowhere to go. But now we
are going to be having a very secured environment where they can go and enjoy
themselves.
“Statistics have it that about 3.3million people come to
Mowe annually, especially because several churches have their camps in that
area, as well as the NASFAT praying ground. So we expect to have over 30,000
visitors annually at the Ire resort.
“Then we have the Enterprise, which is the commercial aspect
of the estate, where people can do business. There’s going to be shopping
malls, hotels, cinemas, schools, hospitals, co-working spaces and all kinds of
places where people can work, make money and do business,” he added.
Co-founder, Dr. Sunday Olorunsheyi, who connected with the
launch via Zoom technology from Ontario, Canada, shared some mouthwatering
opportunities that realtors and past property subscribers could benefit from.
“We have partnered with some banks to ensure land owners in
Ire can have access to loans using their land documents. We have also partnered
with a top financial institution to provide mortgage for interested customers,”
said Olorunsheyi.
He added: “For any previous customer of Pertinence
Properties that would want a portion of Ire, they will get a N500,000 discount
voucher from us. All they need to do is show us evidence that they have
completed a transaction with us in the past.”
Among those who also spoke during the event were, the Head
of land and urban development, Mr. Olumide Okedara; Director property
development, Engr. Osezino Egweni; Head business development, Mr. Emmanuel
Osubu; and the CEO, Pertinence Properties Limited, Mr. Jeffery Ehikioha Itepu.
Meanwhile, an official website for the IRE project was also
launched at the event, together with designated handles on social media
platforms to ensure all required information are consistently passed to
customers and interested investors.
Pertinence prides itself to have sold around 2.1million square
metres of land within 80 estate locations across seven Nigerian states, in the
10 years that the company has existed.