For five weeks, Eva Wine Nigeria is deploying an exciting
online activation which will engage young ladies across Nigeria in a
reality-type talent competition with intense activities to test their
eligibility for the coveted role.
The excitement starts right from the call for entries.
Ladies between the ages of 25 to 35 across Nigeria are required to record a
short video celebrating creatively with a bottle of Eva Wine and vibing to the
campaign theme song #happymisseva
Contestants with the best entries will be shortlisted based
on the panel’s verdict and the social media engagement they generate. They will
advance to the Eva Wine Nigeria portal: evawinenigeria.com for the next round
which is the online contest. In this round, shortlisted candidates will be
tested for their intelligence, charisma, etiquette, exposure, fitness and other
qualities.
Social media users and Nigerians all over the world will
also have the opportunity to engage and vote for their favourite contestants
via all official handles of the brand; @evawinenigeria on Instagram, Facebook
and TikTok.
According to the Agency managing the Eva Wine Campaign, Etu
Odi Communications, the ideal Miss Eva must be someone whose profile and
personality resonate with the premium qualities of the Eva Wine brand which is
known globally for its class, heritage, and beautifully unique packaging and
sparkling taste.
“Nigeria women are among the most colourful and beautiful in
the world and it is only natural that our Miss Eva comes from one of them. We
expect that she is not only an exceptionally colourful personality but also one
who is very intelligent, cultured and confident.
Because Eva wine is an international brand, our Miss Eva
must be a well-educated and exposed young lady who can hold conversations and
public debates about a variety of themes.
“Eva wine is made from 100% natural ingredients and offers
consumers the healthiest route to self-indulge.
Therefore, our ideal brand ambassador, by her carriage and
habits, must drip fitness and a healthy lifestyle,” said the Director, Olumide
Campbell.
The Search for Miss Eva is a hybrid competition which will
be held on social media and other online channels but will also be broadcast to
other traditional media channels: TV and Radio.
Two celebrity influencers; BBNaija Star, Anita Natasha
Akide, popularly known as Tacha and Nollywood star and AMVCA 2022 Best Actor,
Deyemi Okanlawon, have been appointed alongside other influencers to lead the
search for Nigeria’s next big brand.
When asked why Eva Wine Nigeria decided not to engage a top
celebrity as its brand ambassador, the Country Manager for Eva Group, Mr.
Temitope Akanji Sanni, said that one of the driving forces of the brand is the
desire to support the Nigerian youth through the media and entertainment
industry.
He further said, “So, we are not just looking for a
ready-made star, we rather want to make a regular, everyday lady a star. Let
that average Nigerian woman who is smart, witty and beautiful be allowed to
become a celebrity as well.
“Another way to look at this is that the role practically
offers her a path to grow her career with a well-paid job representing our
brand for 1 year, as well as the goodies and job benefits it affords her, like
international travel opportunities, representing the brand in corporate
functions, hosting parties and fun occasions, international exposure; mingling
with the A-list celebrities in and outside the country etc…
“The opportunities are simply enormous and our ultimate
fulfilment would be when on that stage at the Grand finale, a truly convivial
lady with exceptional personalities and brains emerges as our Miss Eva.”
The Grand Finale of the competition – a live show to unveil
the New Face of Eva Wine – will be held on Sunday, 7th of August, 2022 in the
5-star Marriot Hotels Ikeja. It promises to be an evening of glitz, glamour and
quality entertainment with the handsome and amiable host Deyemi Okanlawon.
Eva Wine was introduced into Nigeria in 1989 by Ekulo Ltd.
the largest wine distributor by volume in Nigeria. Over the last three decades,
Eva Wine has become a household name in Nigeria and a generic name for
non–alcoholic wines in the country.
The brand has since evolved with great equity, authority and
approval in Nigeria.
See interesting #HappyMissEva entries on TikTok –
https://vm.tiktok.com/ZMNA4A6N9/