In this new capacity, Eromosele will be expected to provide
leadership and direction, as well as inspire Interswitch’s marketing and
corporate communications teams across all its operations in Africa to execute
dynamic marketing, communications and stakeholder engagement programmes and
initiatives, geared toward achieving critical objectives of maintaining and
enhancing brand awareness, preference and equity, customer acquisition,
transaction growth and sustainable social responsibility.
She will also be accountable for developing and
institutionalizing sound and sustainable processes that help realize
Interswitch’s brand, marketing and communications objectives, whilst providing
strategic marketing counsel to the Board/C-level & Business Leadership.
Taking to her LinkedIn page to make the announcement, she
wrote, “Hats off to the real MVPs, my formidable Interswitch Marcomms family
(past and present) whose dedication, talent, and passion continue to shine
through. We’ll continue to achieve amazing things together.
“If I have seen farther, it is because I have stood on the
shoulders of giants. Sincere appreciation to all (too many to mention here) who
have mentored and shaped my career outlook over the years.
“As we continue our quest at Interswitch Group to inspire Africa
to greatness through innovation, value-creation, and excellence, I couldn’t be
more thrilled to start this exciting chapter. The best is yet to come!”
Recall, just last year, Eromosele was recognised as one of
the Global Top 100 B2B Marketing Leaders in Technology in 2021 in the annual
list released by the global business leadership community, HotTopics.HT.
Eromosele who is a dynamic and performance-driven
professional with over 25 years of versatile, multi-industry functional and
leadership experience, has distinguished herself professionally with a proven track record of
in product and marketing innovation, hence her recognition as one of the
amazons changing the landscape in the global marketing space.
Her recent elevation comes as no surprise as her
achievements in the marketing communications industry in Africa has earned her
recognitions across platforms, globally. She has been recognised by the prestigious
Women in Marketing Communications Conference, WIMCA, as ‘Outstanding Female
Marketing Professional for the Year’ in 2020; recognised as one of the Top 50
Women in Marketing Communication in 2020 by Brand Communicator; Marketing
Personality of the Year by Marketing Edge and special recognition amongst the
Top 50 Marketing Professionals in West Africa at the 7th edition of the annual
Marketing World Awards held in Accra, Ghana.
Her passionate support for women empowerment and the girl
child development, has also seen Eromosele named as one of the 100 Most
Inspiring Women in Nigeria by ‘Leading Ladies Africa’, a compendium honouring
phenomenal Nigerian women.
Before joining Interswitch, Eromosele worked with Diageo
where she progressed through the ranks to become Marketing Manager, Guinness
Brands. She later joined MTN as Senior Manager, Segment Marketing, and later
GlaxoSmithKline (GSK) as Head of Marketing for Nutritionals.
She has completed executive programs from Columbia
University, Cranfield University, Wharton Business School, Kellogg Business,
Lagos Business School and The Fintech Program at Oxford University Business
School.
An alumnus of the Senior Management Programme (SMP) of Lagos
Business School (LBS), she is a fellow of the Nigerian Institute of Marketing
and a Biology graduate from the University of Benin.