Security and privacy issues are very important to online
shoppers even with established retailers like Amazon and Jumia . So it’s quiet
important to reassure customers that their details won’t be used for other
purposes. Publish your customer privacy policy and display your SSL certificate
symbol, and consider using established e-commerce platforms such as Shopify.
Show Off Your Social
Displaying social media accounts can enhance your e-commerce
website’s credibility, and gain customer trust. Conversely, an absence of all
social media activity is likely to trigger alarm signals in the minds of
potential customers. Having a presence on social media will give social media
influencers the opportunity to promote your product, something that can become
extremely valuable to the way your brand is perceived by your consumers.
Offer After-Sales Reassurance
This includes things like providing online order tracking,
email notifications, SMS alerts and delivery confirmations. You should also
make it easy for customers to get answers to any post-purchase questions they
may have about a product’s operation. And, should they have cause to return a
product, shoppers need to know that the process will be quick and painless.
Providing great customer service will attract consumers back to the site,
helping to build a regularly returning customer.
Don’t Overdo Talk Of 'Trust'
Just as airlines never advertise on the basis of how safe
their airplanes are, you shouldn’t overemphasize the trustworthiness of your
business. Explicit references to your brand trust and honesty will merely sow
seeds of doubt. Build trust with your consumers in a more subtle and effective
way online.