The firm claims that after learning that
Reels is a top priority from its developer community, it is providing the new
Reels APIs. Reels' assistance from Meta is now also available for posting
content, insights, comment moderation, hashtag search, company discovery,
mentions, and more.
The APIs will allow developers to schedule
Reels and obtain Reels' social engagement stats. Using the new APIs, developers
can publish Reels on Instagram Business accounts.
Developers will also be able to respond to
comments, delete them, hide or reveal them, and allow or deactivate comments on
Reels using the APIs. Developers will also be able to locate publicly
accessible Reels that have been marked with specific hashtags.
The Instagram Graph API, which enables
developers to connect their apps to Instagram's features and functionalities,
will be available for both the current version and all previous versions.
Reels will reportedly become automatically
accessible for developers who already have access to the relevant APIs, according
to Meta. If an app's permission access levels have already been authorised,
developers won't need to submit it for another round of App Review.
"Beginning tomorrow, June 28, we will
begin introducing Reels to several endpoints on the Instagram Platform,"
the company said in a blog post. "We are always looking to improve our
content publishing and consumption experiences, whether people use Instagram
natively, or via a third party.
After consistently hearing from our
developer community that Reels is a top priority, we are excited to introduce
Reels to a number of the endpoints that you may already be familiar with."
All Reels APIs will be accessible to about
25 percent of Instagram user accounts. By July 6, the APIs will gradually be
made available to all users
The Reels APIs have just been released, and
Meta has been placing significant bets on the short-form video functionality.
The firm disclosed that Reels now accounts for more than 20 percent of the time
that consumers spend on Instagram as part of its Q1 2022 earnings.