The latest products are designs for
graphics processing units, or GPUs, most often used for video processing in
gaming. Arm makes money by licensing its blueprints to chip companies like
MediaTek Inc who in turn use them to design chips for Android-based
smartphones.
Arm on Tuesday also upgraded plans for its
CPUs, or central processing units, the main brains in a computer. In both
cases, Arm is aiming to improve the performance of chips while using less
electricity.
The latest push to improve mobile chips
comes as Arm customers like Apple Inc and Qualcomm Inc are reducing their
dependence on Arm.
While Apple and Qualcomm still pay Arm some
licensing fees to ensure their chips work with software written for Arm-based
chips, they now design many more critical parts of their chips themselves
rather than using Arm-made designs.
"Our latest suite of compute solutions
for consumer devices will continue to raise the threshold of what's possible in
the mobile market," said Arm executive Paul Williamson in a blog
announcing the new products.
"For developers, making these
immersive real-time 3D experiences even more compelling and engaging requires
more performance."