On its fifth anniversary, there’s a lot to be said for ALAT
by Wema, which has made history as Africa’s first fully digital bank, is now
set to put Nigeria into the Guinness Book of Records per the financial services
industry.
In an industry-defining move, the brand has set a goal to
open one million new accounts in one day in what they have tagged the
#BeAudacious campaign.
The #BeAudacious campaign, which was led by the Brand
Ambassador and one of Africa’s leading music icons, Davido saw ALAT By Wema
target the opening of one million new accounts in a 24-hour period that was
also an attempt at putting Nigeria into the Guinness Book of World Records for
another first, in the financial services sector.
The disruptive initiative quickly went viral and had the
global audience shaken as financial analysts, marketers, brand specialists,
social and lifestyle influencers across social media platforms engaged in
various discussions regarding the unprecedented move that was executed with
Guinness World Record officials as observers.
Apart from the attempt at the world record, the #BeAudacious
campaign was also a reward scheme to appreciate customers and Nigerians for
their unwavering loyalty and brand affinity to ALAT By Wema in the five years
of its existence. Thus, participants in the bold 24-hour move got rewarded with
amazing prizes, including data and airtime.
Unknowing to the public, the #BeAudacious campaign had
started 2 days earlier on April 29 when mysterious Red Boxes with visible QR
Codes sprang up in different parts of the country, with an invitation to the
public to take the bold step and scan the QR codes with the #SpotTheRedBoxes
and win delightful freebies.
Commenting on the campaign, the Chief Digital Officer, Wema
Bank, Segun Adeniyi, said it was to deepen its affinity with customers and
reward their loyalty.
He said, “we are thankful to our customers for this
milestone. We appreciate their belief and the unprecedented acceptance of ALAT,
our flagship digital bank that improves lives and enhances lifestyles away from
the in-branch banking experience. It is our special way of giving back to our customers
nationwide and celebrating youthfulness, innovation, and evolution of the ALAT
By Wema brand, which has played a starring role in Nigeria’s digital banking
ecosystem.”
Adeniyi added that the successes of ALAT By Wema in the past
five years is a win for Nigerians as it reaffirms its audacity, limitlessness,
timelessness, and innovation and that comfort and accessibility for customers
will remain the core of its operations.
Launched in 2017 by Wema Bank, ALAT By Wema is Nigeria’s and
Africa’s first Digital Bank that enables modern lifestyle banking without being
physically present at a bank. These include account opening, funding, seamless
bill payment, transactions, and money transfer, saving goals, free card
delivery, instant loan, goal-based loan, and device-based loan. It is available
for download on Android, iOS, and web apps.