The awards come on the heels of the company's rebranding
business strategy with a new logo, website, and office to deepen penetration
and maintain its dominant position in the industry it operates, with over 47
brands and 17 Public Relations agencies in Africa's largest economy.
Speaking on the feats and the company's ground-breaking
services, the Chief Insights Officer, Philip Odiakose, said the achievements
depict the organisation's bespoke solutions to clients across diverse business
verticals which has led to optimum productivity and progression as intended, a
situation that has made P+ Measurement Services the most sought after in the
industry.
He affirmed that the awards are dedicated to the amazing
personnel of P+ Measurement Services and the Nigeria Media Monitoring and
Measurement community, pointing out that he is very much excited to see that
the company's works are getting the right recognition, after such a short time
of its inception. "This is truly a call to do more," he avowed.
According to him, the award-winning and innovative organisation, with cutting-edge solutions has dictated the pace of the Public Relations measurement and evaluation services with its distinctive approach to ensuring that clients' objectives are achieved.
Odiakose put forward the point that P+ is strongly
positioned to effectively deliver on its offerings, with state-of-the-art
structure, process, and highly skilled media analysts in an exceptional and
value-driven business model in line with global best practices.
With over six years of operation and as the only AMEC Member
in Nigeria, P+ has an exclusive partnership with the Nigerian Institute of
Public Relations (NIPR) and Reel analytics, the biggest media monitoring agency
in the East African region, covering more than five countries.
Its measurement and evaluation report are in-depth, robust, and flexible to accommodate valid metrics that brands desire to see reflected in their customised reports, and also based on the AMEC Standard by the Barcelona Principle 3.0.
P+ understands the value of valid PR metrics to its clients' media performance audit reports and has been able to provide media monitoring, measurement, evaluation, and performance audit services for brands, agencies, and government bodies that operate in various industries and organisations ranging from Banking, Telecom, Insurance, Airlines, Tourism, Government, Non-Governmental Organisations (NGOs), Pensions, Health Management Organisations (HMOs), Tobacco and Lifestyle.Also, as part of its efficient services, the measurement and
evaluation company introduced "Get-Reports," a novel product that
allows the purchase of PR performance audit reports in key sectors including
the 22 Commercial Nigerian Banks PR Performance Audit Report, Top Nigerian
Insurance PR Performance Audit Report, Top Nigerian Digital Banks PR
Performance Audit Report, and Top Online Streaming Services PR Performance
Audit Report.