Tourism role players and media gathered in the city of
Durban, to kick-start the countdown to Africa’s Travel Indaba. Joined by some
virtual participants, attendees got an update on what delegates can expect at
the return of Africa’s premier travel trade show, which is set to take place at
the Inkosi Albert Luthuli Convention Centre in Durban from May 2-5, 2022.
The theme, ‘Africa’s stories, your success’ reaffirms the
fact that Africa is reclaiming its own narrative and is ready to share with the
world inspiring stories of resilience shown throughout the pandemic.
Themba Khumalo, South African Tourism’s acting chief
executive officer, invited players in the tourism industry (both local,
regional and international) to come and attend Africa’s Travel Indaba. He
emphasised that Africa’s Travel Indaba is an African trade show specifically
tailored to advancing the continent’s tourism sector needs, with a clear
outlook towards recovery. “We believe that this platform will showcase
authentic African experiences and products. Buyers from across the globe will
have access to only the best and uniquely African products and experiences.”
Kwa Zulu-Natal (KZN), the host province for Africa’s Travel
Indaba, is ready to once again welcome the continent and the world to its
shores. Tourism Kwa Zulu-Natal’s Pinky Radebe, senior manager, PR and
Communications, said as hosts, her organisation will go all out at this years’
Africa’s Travel Indaba to reposition KZN to its global markets and will
highlight key tourism developments that have emerged in the province in the
past two years.
“Africa’s Travel Indaba will be a phenomenal springboard to
relaunch KZN back to the global arena to start regaining the international
travel markets back to the province. This is an opportunity to showcase the
destination’s hosting capabilities and hospitality. We will also offer buyers a
first-hand experience through pre and post tours, reinforcing the destination
brand in the minds of the participants,” added Radebe.
Amanda Kotze-Nhlapo, the chief convention bureau officer at
the South Africa National Convention Bureau, said that there is a lot to look
forward to at this year’s Africa’s Travel Indaba.
“As always, the programme for Africa’s Travel Indaba is
packed with opportunities to ensure that both our exhibitors and buyers extract
maximum value from the trade show. Our internationally benchmarked diary system
that pairs global vetted buyers with quality exhibitors will ensure seamless
booking of meetings ahead of the show,” said Kotze-Nhlapo.
With travellers from across the world seeking new
experiences, Africa’s Travel Indaba continues its commitment to empowering
small and lesser known businesses in the tourism sector. The trade show will
feature SMMEs from all of South Africa’s nine provinces.
While Africa’s Travel Indabais about doing business and
connecting, the trade show will also feature Bond Day sessions which will
address various topics, for delegates to share insights and ideas, contributing
to the growth of the broader global tourism industry.
At the last edition of Africa’s Travel Indaba in 2019, the
show attracted about 6200 delegates from all over the world, with 1033
exhibiting businesses from 19 countries on the continent, showcasing an array
of travel and tourism offerings to almost 1177 local, regional and
international buyers.
Furthermore, almost 452 local, regional and international
media representatives participated at Africa’s Travel Indaba 2019, pointing to
the stature and global profile of the African continent’s tourism industry.
To date, there are currently just over 400 African
exhibitors and 454 buyers, from 47 countries around the world confirmed to
attend Africa’s Travel Indaba 2022 and ready to do business. These countries
include; South Africa, Botswana, Nigeria, Ghana, Germany, Switzerland and the
Netherlands, to name a few.
Africa’s Travel Indaba is set to bring the much needed
economic injection into the city of Durban and the KZN province at large as
international delegates will be hosted on pre and post tours to familiarise
them with the province’s tourism offerings.