By Nehru Odeh
Efughi, an artiste himself who has played a key role in the
careers of a diverse range of artistes, will oversee all areas of La Cave
Musik’s activities, growing the signings of existing signings and developing
new talents.
Pelagie Okorie, co-founder of Abibiman Music and Publishing,
while announcing the new position said: “La Cave Musik has a unique spirit,
cultivated by the elite group of creative mavericks who’ve run the label and
the eclectic artists they’ve signed.
“Building on the remarkable success since the label’s launch
in 2013, Efughi is the perfect choice to forge the next extraordinary chapter
of La Cave Musik’s story. With him at the helm, La Cave Musik will continue to
grow its distinct personality and evolve as one of the industry’s most consistent
and powerful forces in artist development.”
Efughi, for his part, said he was honoured and excited to
head the record label. “La Cave Muzik’s catalogue has never compromised on
excellence; one of the many reasons I am honored and excited to lead the
company into her subsequent juncture, and beyond. I can’t wait for the world to
see the illimitable prospects that La Cave can offer a new generation of
progressive artists, partners and fans.”
He also expressed his appreciation to the founder of La Cave
Musik, Dr. Onyeka Nwelue, “for this opportunity, support an admirable vision.”
Founded in 2013, La Cave Musik was created by Onyeka Nwelue
in France. Nwelue is currently an Academic Visitor at the African Studies
Centre, University of Oxford.
La Cave Musik is one of the most influential labels in the
music industry with an eclectic musical mix that expanded from its origins in
traditional folk, ethnic music and blues, mostly from Africa and the Caribbean.
And it operates as a freestanding label under the Abibiman
Music & Publishing, registered in the United Kingdom, outside of Paris,
France.