Hypo Bleach, living up to its position as
the #1 whitening and hygiene promoting brand in Nigeria, has just unveiled the
new SKU, also known as the “convenience pack”, to the public. This is another
functional innovation that meets the aspirations of a crucial segment of the
market.
Popular for its shrewd marketing dominance,
it will be remembered that in 2011, Hypo Homecare Products Ltd was the first to
introduce bleach in 75ml sachets to the Nigerian market, among other sizes,
decentralizing the idea that the Bleach is only available to one class of
society. while making the practice of whitening and hygiene maintenance
affordable for everyone.
Elaborating on the rationale behind the introduction
of the new size, Mr. Akintayo Akinseloyin, Brand Manager, said, “In our
customer research, we found that there was a huge gap between SKUs of 75ml and
500ml. As most consumers buy and use between two and three 75ml sachets on one
occasion, this is where the newly introduced 200ml should serve conveniently
and perfectly for these consumers.”
It also allows multiple occasions to be
served using a single packet. in other words, with the new larger 200ml pack,
the consumer can now disinfect, whiten and clean surfaces at the convenience of
a single pack.
It’s also convenient for those who don’t
want to opt for bottle options while still having a volume of bleaching and
sanitizing to do around the house.
“We are constantly striving to provide our
customers with a hassle-free and delicious hygiene practice experience. When
you study consumer purchasing psychology closely, you will understand that
today’s customers are more attracted to buying a single product that will serve
multiple purposes while respecting their pocket size,” did he declare.
Akintayo concluded by saying, “At Hypo
Homecare Products Ltd, we are constantly looking for ways to expand the breadth
and depth of our portfolio of industry-leading whitening agents to meet
consumer needs while equipping them with the tools they need to protect their
environment”.