Vietnam Airlines and SpaceSpeakers Group Sign a 2-year Agreement on Development from 2021 to 2023 |
In this event, the signing minutes
including 8 main articles were agreed and approved by both parties. Well-known
artists under SpaceSpeakers Group such as Touliver, Binz, Rhymastic, SlimV,
SOOBIN, Kien Ung appeared with manners, attended the front row and witnessed
the important signing ceremony in Hanoi.
The agreement of the two giants in the
aviation and music industries originates from the common inspiration called The
Karman Line - the boundary line where the atmosphere and outer space intersect.
This is also a symbol of the unprecedented cooperation between the heritage
traditional values of Vietnam Airlines and the pioneering, modern and civilized
spirit of the SpaceSpeakers Group.
This is the first time that Vietnam
Airlines has cooperated with an entertainment company in the strategy of
spreading culture, and at the same time, innovating services and brand image to
bring passengers a more modern and youthful experience.
Under the cooperation agreement, Vietnam
Airlines will be the official air carrier of SpaceSpeakers Group, while
SpaceSpeakers Group will become the music consulting organization for Vietnam
Airlines by producing the theme song and consulting on the strategy of using
music to communicate and promote the image of Vietnam National Airlines.
Contributing to spreading the activities of
the SpaceSpeakers Group in particular and the modern and civilized music
culture of the young Vietnamese generation in general, Vietnam Airlines will
display the SpaceSpeakers Group’s music materials on more than 100 aircrafts.
This is also the first time that Vietnam Airlines has included the music video
genre (Music Video - MV) in the entertainment treasures of its wide-body Airbus
A350 and Boeing 787 fleet, in addition to hundreds of other diverse programs
such as movies and TV shows,...
In the near future, Vietnam Airlines and
SpaceSpeakers Group will also coordinate to organize and participate in events
to promote each other’s culture, products and services, and at the same time
deploy a number of activities to enhance the image of the two sides; such as
launching co-branded inflight products, painting SpaceSpeakers Group images on
Vietnam Airlines aircraft,...
Sharing about this agreement, SpaceSpeakers
Group Chief Executive Officer Vu Ha Quan is beyond proud: “The strength of
SpaceSpeakers is music and will always be music, this is also the core factor
that creates the success of SpaceSpeakers. When we started the first steps in
cooperation, we had limitless exchanges between artists, in order to research
and create a special musical personality that, in the way we imagine, fits
perfectly with Vietnam Airlines.”
More specifically, in this event, the
famous Music Producer Touliver was officially announced as the President of
SpaceSpeakers Group. Sharing about his new position, President Touliver said:
“More than 10 years leading SpaceSpeakers in music has portrayed Touliver as a
disciplined, strict and pioneer leader.
At the present time, we are no longer
looking for recognition, but instead, continue to dedicate ourselves and carry
the responsibility of leading young generations on the path of artistic
pursuit. In doing so, my role as president of the SpaceSpeakers Group will help
strengthen my position and credibility in the music community.”
In the context where Vietnam is undergoing
a strong transformation and redevelopment, the signed agreement between Vietnam
Airlines and SpaceSpeakers Group is expected to inspire Vietnamese brands to
join together and rise up, thereby contributing to the economic, social and
cultural development of the country.