Sony Pictures scored a grand slam at the box office over the weekend with a $235 million U.S. premiere theatrical engagement for “Spider-Man: No Way Home.”
Despite rising concerns over the omicron variant, “Spider-Man: No Way Home” not only shattered pandemic-era box office records; it became the third best opening of all time behind “Avengers: Endgame” ($357.1 million) and “Avengers: Infinity War” ($257.7 million).
The Sony and Marvel blockbuster grossed a
stunning $253 million in ticket sales from 4,325 North American locations,
according to studio estimates on Sunday, also setting a record for the month of
December. The web-slinger’s success couldn’t have come sooner for a movie
business that has had a rollercoaster 2021 and could be headed for a difficult
start to 2022 as the o micron variant of the coronavirus forces more and more
event cancellations.
“This weekend’s historic ‘Spider-Man: No
Way Home’ results, from all over the world and in the face of many challenges,
reaffirm the unmatched cultural impact that exclusive theatrical films can have
when they are made and marketed with vision and resolve,” said Tom Rothman,
Sony Pictures Chairman and CEO, in a statement. “All of us at Sony Pictures are
deeply grateful to the fabulous talent, both in front of and behind the camera,
that produced such a landmark film.”
In its five days playing in theaters
internationally, it’s amassed $334.2 million in ticket sales, bringing its
global total to $587.2 million against a $200 million production budget. The
film has yet to open in markets like Thailand and Japan, and there is no
release date set for China.
As the third standalone Spider-Man film in
the Tom Holland era, “No Way Home” was always going to be an “event film” for
fans. After several delays over the year Sony planted its launch in the
pre-Christmas frame and as of late last week had anticipated a pandemic-best
opening in the $130 to $150 million range. But it quickly became clear that
“Spider-Man” was going to fly much higher. The film netted an incredible $121.5
million in its first day — bumping “Star Wars: The Force Awakens” out of the
No. 2 position.
Directed by Jon Watts, “No Way Home” picks
up with Holland’s Peter Parker grappling with the world finding out about his
superhero identity, and features Zendaya, Marisa Tomei and Benedict Cumberbatch
as Doctor Strange. The promise of spoiler reveals only added to the feverish
hype that led to lines and sell-out showings across the country.
“For the target audience, this is absolute
must-see, required viewing,” said Paul Dergarabedian, the senior media analyst
for Comscore. “There is no way fans were going to opt out because of omicron.”
Many moviegoers also shelled out top dollar
to see the film on the biggest screens possible. According to IMAX, an
estimated $36.2 million of the global total is from their large format screens.
“‘Spider-Man: No Way Home’ is an
exclamation point on the comeback we’ve seen at the box office in 2021,” said
Rich Gelfond, CEO of IMAX. “With these historic results, IMAX continues to see
blockbuster releases generate box office at or exceeding pre-pandemic levels.”
And it’s not just fans who have been giving
the film good marks: Reviews have been overwhelmingly positive as well. It has
a 94% “fresh” rating on Rotten Tomatoes.
Holland on Instagram thanked audiences for
the record numbers.
“You made this possible. Your love and
support means the world to me,” Holland wrote on Saturday. “Thank you thank you
thank you and if you haven’t seen Spider-Man no way home yet… merry Christmas
and you know what to do.”
Before this weekend, Sony’s “Venom: Let
There Be Carnage” held the record for best opening of the pandemic with $90.1
million.
But it wasn’t all celebrations at the box
office this weekend. In Spider-Man’s wake were some high-profile casualties,
including Guillermo del Toro’s star-studded “Nightmare Alley,” which grossed a
mere $3 million from 2,145 theaters. It opened in fifth place behind
“Spider-Man,” “Encanto” ($6.5 million), “West Side Story” ($3.4 million) and
“Ghostbusters: Afterlife” ($3.4 million).
“Nightmare Alley” had prestige and awards
buzz behind it, with a cast including Bradley Cooper, Cate Blanchett and Rooney
Mara, but a week after Steven Spielberg’s “West Side Story” underwhelmed, it’s
a stark reminder of moviegoing realities during the pandemic and the power of
the Marvel fanbase.
In the one-movie-takes-all environment,
more often than not, that one movie has been a Marvel movie. Including “No Way
Home,” Marvel releases will make up five of the top six films of the year,
including “Shang-Chi and the Legend of the Ten Rings,” “Venom: Let There Be
Carnage,” “Black Widow” and “Eternals.”
And lest anyone was holding onto hopes that
“West Side Story” would have a profitable “Greatest Showman” run after its
lackluster start, the 20th Century Studios release fell 67% in its second
weekend in theaters, bringing in only $3.4 million.
But Spider-Man could also help the industry
at large as it heads into 2022.
“It’s almost hard to describe how important
this debut is to an industry that was beset with one of the biggest challenges
in its history in the pandemic,” Dergarabedian said. “To have this resounding
mandate in favor of the movie theater experience as expressed in these numbers
that even just a few months ago were unthinkable makes this a watershed moment
for movie theaters that I think will be discussed for decades.”
Estimated ticket sales for Friday through
Sunday at U.S. and Canadian theaters, according to Comscore. Final domestic
figures will be released Monday.
1. “Spider-Man: No Way Home,” $253 million.
2. “Encanto,” $6.5 million.
3. “West Side Story,” $3.4 million.
4. “Ghostbusters: Afterlife,” $3.4 million.
5. “Nightmare Alley,” $3 million.
6. “House of Gucci,” $1.9 million.
7. “Eternals,” $1.2 million.
8. “Clifford The Big Red Dog,” $400,000.
9. “Resident Evil: Welcome to Raccoon
City,” $280,000
10. “Venom: Let There Be Carnage,” $220,000