Jumia’s safe helmet programme is part of the United Nations
Decade of Action for Road Safety 2021-2030 and is intended to help reduce the
number of global motorcycle-related fatalities.
The programme will first be rolled out in Nigeria, Egypt,
Ivory Coast, Kenya, and Morocco with additional countries to follow in the
upcoming months. 2000 pieces of the helmets, which are UN ECE 22.05 certified,
have been assigned for distribution to Jumia delivery agents across Nigeria.
“Our Delivery Associates are significant stakeholders in our
ecosystem. Wearing UN Certified safe helmets is essential in protecting these
important heroes from the hazards that are associated with their jobs,” said
Sacha Poignonnec and Jeremy Hodara, co-CEOs of Jumia.
“We are delighted, therefore, to work with the FIA to
provide compliant, high-quality and safe helmets to our riders. It is our hope
that this measure will also have a positive impact on the peace of mind both
for the riders and their families.”
“Wearing a helmet is a key issue in road safety. I am happy
to welcome Jumia as a new partner of our Safe and Affordable Helmet Programme.
“Jumia is passionate about the safety of its delivery agents
and this aligns with our constant fight for safer roads across the globe.
“I hope that this partnership with Jumia will contribute to
the mass adoption of safe helmets that meet UN safety Standards in Africa,”
said FIA President Jean Todt.