LIFE is a yearly celebration of diversity, unity, culture
and independence that is designed to immerse Nigerians in a universe of
amusement, education, entertainment and appreciation of heritage.
The festival, which is billed to commence next year from October
1-3, 2022, at the Federal Palace Hotel, a symbolic edifice for the signing of
Nigeria’s Declaration of Independence in 1960, would be sectioned into Daytime
and Nighttime Series caters to the unique needs of both children and adults.
The Daytime series will feature Kids Wonderland, an
interactive city that allows children develop all the necessary skills to grow
through life.
There will also be the Naija Flavour section that would
explore the best of Nigerian cuisine and culture, etc. On the other hand, the
Nighttime series would cater to movie premieres, music concerts by Music
legends, all-white parties, comedy nights, others.
CEO of Balmoral Group, Ezekiel Adamu, noted that the
festival is designed to be one of a kind in order to eradicate the lack-lustre
and indifference that has always greeted the October 1st Independence Day
celebration in Nigeria.
“We felt that the narrative of celebrating independence in
Nigeria is changing and we needed to do something about it. More often than
not, Independence Day is when Nigerians just stay home and listen to the
President’s speech in the morning.
This is why we thought to create an event that is
educational for the children and entertaining for the adults. We intended to
start this year, but we concluded that a nationwide event of this sort needs
proper planning. So, we pushed it to next year and announced our plans a year
prior in order to put together a befitting event that is here to stay.”
In her remark, Head of Strategy, Temple Management Winifred
Okpapi, said: “The LIFE experience is purpose built for an unparalleled
Independence celebration in Nigeria.”