Felabration, which holds yearly from October 11 to 17 at the
New Afrika Shrine in Ikeja, Lagos, was conceived in 1998.
It was conceived by Yeni Anikulapo-Kuti in celebration of
the life and times of her late father, Fela, who was also a human rights
activist, and themed: “Viva Nigeria Via Africa.”
This year’s event will be packed with exciting activities to
make it memorable.
Commenting on the sponsorship, the Managing Director of Rite
Foods Limited, Seleem Adegunwa, said the late Afrobeat king embodied justice,
courage and hope for the people during his lifetime and deserves to be
celebrated.
Adegunwa posits that the truly world-class and innovative
company with the I CAN I AM mentality will continue to identify with
well-meaning initiatives like Felabration, which continually renews what the
late megastar stood and fought for during his lifetime.
Adegunwa stated that the leading food and beverage company
would use the entertainment platform to provide maximum refreshment to music
lovers, with its 12 Bigi variants of carbonated soft drinks, Bigi table water,
Fearless energy drink brands and Rite sausages, that have set the pace in the
Nigerian market.
Its contribution to the memorable event will include a
posthumous award for the late Afrobeat king, who was at the forefront against
injustice, inequality and other depravities.
The beautifully designed award would be part of the
company’s posthumous honour for the megastar, who left an indelible mark in the
entertainment industry and earned global recognition for his unrivalled stage
performance in his genre of music.
The Fearless brand resonates with Fela’s positive energy of
fearlessness, positivity and can-do spirit.
Fearless is the leader in the energy drinks market, just
like Fela was the global musical icon during his lifetime.
Activities to mark Felabration include Afrobics dance
competition, a show where contestants will compete by showcasing afrobeat dance
moves with any song of their choice from any of Fela’s songs like Colonial
Mentality, Teacher No Teach Me Nonsense, Mr. Follow Follow, Zombie o Zombie.
Others include schools debate with the topic: “COVID-19 is a
Blessing: The National Question Devolution or Evolution,” for the Felabration
Symposium, with the moderator/Chairman as Femi Falana amongst prominent
speakers like Senator Shehu Sani.