This
decoration is courtesy respected Nigerian business magazine Marketing Edge.
Heineken is
the only Nigerian beer brand so honoured, during an elite event in Lagos on
Friday, August 27, 2021.
Marketing
Edge publisher John Ajayi stated that the award is ‘‘in recognition of the
brand’s cumulative strategic initiatives over the years, alongside its
unmatched consumer trend forecasting in the country.’’
The bulk of
Heineken’s popularity stems from its unique blend of excellent ingredients that
impart a distinct flavor, providing beer drinkers across the country with a
premium experience. Beyond the sensory pleasure it delivers; it extends its
impact on consumers’ lives through its ground breaking initiatives.
Heineken
asserts a claim to superiority, as evidenced by its campaigns in the last
decade, from dominating the lifestyle sector by rebranding the annual Lagos
Fashion Week.
The fashion
exhibition founded by Omoyemi Akerele showcases the best creative in Nigeria’s
fashion industry and has served as a conduit between local creators and
international fashion brands, breathing life into their creative processes
through mentoring and masterclasses.
One of such
initiatives has plunged Heineken into a household name in the fashion world.
The
worldwide beer brand didn’t stop at the Lagos Fashion Week; it also signed a
ten-year sponsorship deal with the Union of European Football Associations
(UEFA). As a matter of fact, the Heineken-UEFA relationship was birthed in 1994
and its presence in over 190 markets around the world, continues to imprint its
impact on the football community.
Kindling
the kindred spirit of football lovers in Nigeria, it launched the
#NeverWatchingAlone campaign to encourage communal viewing of football matches.
For the 2021 UEFA Champions League finals, it convened football lovers in
Abuja, with special appearances from Nancy Isime, Uti Nwachukwu, and Samantha
Walsh.
Likewise,
its UEFA Champions League Trophy Tour, helps fans experience the trophy;
touring over 35 cities across the world, including a recent tour to Lagos,
Nigeria in April 2019.
Heineken’s
topnotch business practices are not left out of its merit for the Beer of the
Decade Award as guided by the Heineken Code of Business Conduct (Heicode),
positioning it as an unrivaled consumer-focused brand, which at its core is
driven by innovation, creativity, and connectivity.