The new campaign will tap into the notion of
showcasing women as the leaders of the 21st century, whilst embracing who they
are expressing themselves through their choice of footwear.
Footwork lovers are constantly looking for
something fresh, trendy, different and creative. The aim of the campaign is to
give them exactly that with the new SS21 collection, which is infused with
dynamic and bold designs.
To bring the #EveryWomanIsFootwork campaign to
life, the brand scouted for fashion forward women who are not aligned with the
brands identity but also leaders and innovators in their own individual fields.
Females who aren’t celebrated enough.
Leading the campaign is former Mrs World, the
beautiful Candice Abrahams, talented South African actress Nolo Seabi, reality
Television Star / Content Creator Mischka Naidoo and renowned fashion/
lifestyle blogger Tamiq Houston.
These women are owning the different industries they occupy in huge strides, and the Footwork team are excited to have them on the forefront of the campaign.
#TheEveryWomanIsFootwork campaign will live
across all brand touch-points along the customer journey, including
advertising, online, in-store, and social media programs as of September, 17
2021.
“Footwork’s latest campaign lays the
foundation of a long-term narrative of woman in the fashion space that will
evolve over the course of the next few seasons, and for years to come. As a
brand, we paid close attention to what woman love and we want them to
incorporate Footwork shoes in their everyday lives,” stated Footwork’s brand
manager, Thalia Olver.
The #EveryWomanIsFootwork campaign is also a special edition, as Footwork sought out creative young, vibrant and out-the-box thinkers who all happen to be under 30.
Creative
Direction & Campaign Concept Management
Zola Gxagxisa, Tabby Kunupi and Chiara Olver
Photographer
Hemisha Bhana
Stylist
Troy Molaiwa
