Speaking at the press conference held at the AAAN
secretariat yesterday, the Chairman, LAIF Management Board, Mr. Lanre Adisa,
announced that the theme for this year’s award “We Made It” is a double
entendre speaking on the effect of Covid-19 and how the industry has survived
and also celebrating the creative outputs and ideas that have seen us through
this period.
“The LAIF Awards is an international status award that has
continuously promoted Nigeria’s creative potential in the international circle
as well as recognised outstanding creativity and created an avenue for the
celebration of world class ideas. This year, we will be celebrating ideas and
creativity that not only gave us great marketing outcomes, but also changed and
transformed how we engage and are entertained. LAIF Awards will extend its
recognition to other creative sectors that have trailblazed through content
creation and also transformed lives in our society”.
The President of the Association, Mr. Steve Babaeko, in his
remarks, further emphasized the commitment of the Association to ensuring the
highest standards in the entire process as well fulfilling a mission to drive
inclusion of other creative sectors to grow and solidify our contribution to
the economy in Nigeria and West Africa at large.
As part of the LAIF Awards activities, the LAIF Management
Board will be organising a virtual seminar to share and discuss interesting
topics in two sessions. The webinar will hold on Friday 18 November, 2021.
This year’s edition will also have a new award category that
will recognize “Authentic African Stories” amongst the entries. This will be a
special category that will identify and celebrate authentic African stories
that break the mould in brand building.
Participation in the LAIF Awards will also be extended to
agencies in Ghana with the hope of including other West African countries in
the nearest future.