The cumulative global sales of Apple iPhone 12 series has crossed the 100-million units mark in April, says a new report.

The latest iPhone 12 series crossed the 100 million sales mark in April 2021, a sales run that rivals that of the landmark iPhone 6.

This is according to a report by Counterpoint Research’s handset analyst Varun Mishra.

In comparison, the iPhone 11 series reached this milestone in nine months, while the iPhone 6 took just under seven months.

“In the case of the iPhone 6 series, the strong pent-up demand for larger-screen iPhones drove the sales, while for the iPhone 12 series, the addition of 5G capability and a full OLED screen attracted customers,” explains Mishra.

“There has also been a shift in model preferences between the iPhone 11 and iPhone 12 series. Consumers preferred the highest version of the iPhone 12 series during the first seven months after the series’ launch.

“The share of the Pro Max version in the iPhone 12 series sales was 29 per cent, compared to the 25 per cent for the same model of the iPhone 11 series. This is also one of the reasons for the iPhone 12 series grossing 22 per cent more revenue than the iPhone 11 series in the first seven months of its launch.”

There was also a trade-off as the charger and headphones were missing from the box. However, this did not seem to be a deal-breaker for consumers, especially in the US, which contributed to 40 per cent of the global iPhone 12 Pro Max sales till April.

The upgrades, which came at the same price as that of the iPhone 11 Pro Max, supported by aggressive operator promotions, helped the 12 Pro Max sales soar to make it the highest-selling device in the US consistently since December 2020.

Moreover, the iPhone 12 series was also comparatively less affected by the pandemic than the iPhone 11 series. Also, consumers who held on to their devices last year due to the pandemic, upgraded to the 12 series.