The report from London's City A.M. newspaper, citing an
unnamed "insider", sent the world's biggest cryptocurrency up as much
as 14.5% befor it trimmed gains to last trade 6% higher at $37,684.04.
"Notwithstanding our interest in the space, the
speculation that has ensued around our specific plans for cryptocurrencies is
not true," said a spokesperson from Amazon.
"We remain focused on exploring what this could look
like for customers shopping on Amazon."
The company on July 22 posted a job opening for a digital
currency and blockchain product lead.
A growing number of companies have started to accept virtual
currencies for payment, bringing an asset class shunned by major financial
institutions until a few years ago closer to the mainstream.
Last week, Tesla Inc Chief Executive Officer Elon Musk said
the electric-car maker will most likely restart accepting bitcoin as payments
once it conducts due diligence on the amount of renewable energy used to mine
the currency.