At the Mobile World Congress in Barcelona this week, CBS
Networks International (VCNI), a division of ViacomCBS, unveiled what it says
is the first ever connected smart NickWatch, featuring Nickelodeon-branded
content.
In addition to the content, it is a true connected watch,
providing a direct line of communication to family and friends, Viacom said. It
also includes apps to promote physical and social activity and “help kids
explore the world with confidence,” the company said.
The device, available for purchase in 2022, will come with the smartwatch body, two watch
bands (one playful Nickelodeon band and one more adult, premium band) and a
fun, character-led charging base.
Entertainment based on iconic Nickelodeon IP will include
fun and goofy photo filters, motion sound effects and musical instruments that
play out according to hand movements. Regular content updates with new games,
new stickers, new sound effects, and more will be added on an ongoing basis.
The platform will allow two primary modes of communication:
text and voice calls. The parent or caregiver can text the child from their
phone, and kids can respond with pre-written responses, voice-to-text, emojis,
or photos. The child can also call their parents/contacts within their directory,
and they can receive incoming calls from pre-selected contacts. Caregivers can
create group threads and can also send sticker messages, timers, reminders,
photos, voice messages, and create polls.
Kids and parents can stay connected via a map feature that
will allow caregivers and family members to see the current location of
everyone in the family via GPS, Wi-Fi and cellular towers, simply downloading
the app on their device.
The NickWatch by Nickelodeon was developed in partnership
with Watchinu, an Israeli technology startup, which has built and will be
operating the device via a licensee agreement with VCNI.
Pricing, retail and distribution partners, as well as market
availability, will be announced at a later date by VCNI.