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| L-R: Head, Corporate Marketing, LG Electronics West Africa Operations, Mr. Hari Elluru, Country Manager, ViacomCBS, Mr. Bada Johnson and Head, Showroom Operations, Fouani Nigeria Limited, Mr. Souhad Achour at the official announcement of LG/VaicomCBC Media Advertising and Sponsorship deal held at LG Showroom, Lekki Lagos Nigeria |
The details of the partnership between the two brands
include LG OLED brand advertisements across VCNA channels from MTV Base, BET
Africa, Comedy Central, and CBS Reality – as well as LG OLED brand sponsorship
of key programming contents on MTV Base.
Speaking on the partnership, Mr Hari Elluru, Head, Corporate
Marketing Manager, LG Electronics West Africa Operations, stated that, “The LG
OLED partnership with VCNA is a testament to LG’s drive and passion as
Nigeria’s leading Home Entertainment Consumer Electronics brand to connect with
its broad customer base through platforms that have premium reach and are impactful.”
Elluru disclosed that the philosophy of LG’s mantra –
‘life’s good’ – revolves around people, sincerity, understanding our customers
and offering optimum solutions, noting that the partnership will enhance the LG
OLED TV brand to further tell its story.
“To create value-added solutions which brings greater
convenience and enjoyment to our consumers, LG OLED TV (Gallery design) draws
its inspiration from art, entertainment and technological innovation around the
world.
“Working with the VCNA brands reinforces our strong
reputation as a people-centric company that can make customers smile.
“At LG, we are looking at the future, we are working hard on
developing innovative products aimed at improving daily life and helping you on
your journey to a better well-being and sustainability.
“We believe that the generations of today and tomorrow are
capable of incredible things”, Mr. Elluru submitted.
Also lending his voice to the partnership, Country Manager
for Nigeria at VCNA, Mr. Bada Akintunde-Johnson, said, “We are delighted to
formalize our partnership with LG officially. Although they have partnered with
us in one capacity or another in the past year, this deal offers a bigger
playing field for both parties and provides an avenue to strengthen our companies’
relationship. With the ball already set in motion, we eagerly anticipate the
great strides we will make as partners in 2021.”
While in the past, the LG brand has collaborated with the
youth music led channel, MTV Base, on strategic on-air and digital engagement
initiatives such as MTV Base December Christmas Giveaways, New Music Friday,
Top 10 Street Anthems etc., the partnership is poised to do a lot more that
would further contribute to the successes of both brands in the market.
With more than half the population of Africa under the age
of 18, the media and entertainment industry consistently drive creativity and
innovation to connect young audiences with cross-platform content, hoping to
grow today’s generation of increasingly digitally native youths into tomorrow’s
brand-loyal consumers.
Through its collaboration with MTV Base, LG OLED TV will
actively engage generation Z consumers in Nigeria, sharing its message of
sophisticated luxury with the digital generation.
MTV Base is a 24-hour youth music brand from VCNA. The channel is available across Africa on satellite, Pay TV, terrestrial television and digital platforms.