...Countdown to the ‘TRACE Africa Takeover’ Party
With Africa Day approaching later this month, TRACE Africa today confirmed its new brand direction to increase airplay of the best and freshest Southern African music on the channel.
In a
further commitment to remain at the forefront of entertainment trends and
movements, TRACE Africa plans to launch a differentiated, memorable and
unexpected music experience for their audiences, with an injection of more
homegrown hits.
The
offering: a brand new tone of voice and
direction to be 'the pulse of Mzansi streets'. And a lot more local music!
Also as a
dedication to the celebration of the streets of Mzansi and the launch of the
new brand repositioning, TRACE Africa will be hosting their first music takeover
this year.
‘THE TRACE
AFRICA TAKE OVER will take place at the Altitude Beach in Fourways next
Saturday, 22nd May and will feature some of South Africa’s finest headliners
including:
- BOITY
- BLACK MOTION
- LEMON AND HERB
- DBN GOGO
- LERATO KGANYAGO
- DJ SPEEDSTA
- PRINCE KAYBEE
- DJ NEL
- MDOOVAR
- DJ FAE FAE
- 2PM DJS
“TRACE Africa has been established as the destination for African music with a huge support of Southern African music over the past few years.
With the brand’s ongoing commitment of empowerment, we are excited about this new direction to inject more South African music onto the channel” shared Trace’s Managing Director – Southern Africa & Regional Director Anglophone Africa Valentine Gaudin-Muteba,” TRACE Africa will showcase up and coming as well as established Mzansi artists, creatives, movers and shakers.
The channel will also play exclusively selected music from the rest of
the continent, to celebrate the African flair that is mirrored in Mzansi.”
THE TRACE
AFRICA TAKEOVER EVENT INFO:
DATE: Saturday,
22nd May 2021
VENUE: Altitude
Beach, Fourways
TIME: Doors
open at 12pm
TICKET INFO: Limited ticket available @ R200.
Book via www.altitudebeach.co.za
Tune into
TRACE Africa (DStv channel 326) for the
freshest local and African hits.
Facebook:
@TRACEAfrica
Twitter:
@TRACEAfrica_
Instagram:
@TRACEAfrica_