![]() |
A Harley-Davidson LiveWire electric streetbike at speed. Photo by Kevin Wing/courtesy Harley-Davidson. |
Named after Harley's first electric motorbike, that was
unveiled in 2019, the LiveWire division is slated to launch its first branded
motorcycle in July.
The company had said in February it would create a separate electric vehicle-focused division, as it aims to attract the next generation of younger and more environmentally conscious riders.
"We are seizing the opportunity to lead and define the
market in EV," Chief Executive Officer Jochen Zeitz said in a statement on
Monday.
"LiveWire also plans to innovate and develop technology
that will be applicable to Harley-Davidson electric motorcycles in the
future."
Following the rise of Elon Musk's Tesla, several automaking
and non-automaking companies have jumped on the electric vehicle bandwagon in
the recent months. Earlier in February, Chinese telecommunications company
Huawei was reported to plan the launch of its own electric vehicle brand.
Huawei is also expected to launch some models this year, as per sources.
Huawei is in talks with state-owned Changan Automobile and
other automakers to use their car plants to make its electric vehicles (EVs),
according to two of the people familiar with the matter.
Huawei is also in discussions with Beijing-backed BAIC
Group's BluePark New Energy Technology to manufacture its EVs, said one of the
two and a separate person with direct knowledge of the matter.
The plan heralds a potentially major shift in direction for
Huawei after nearly two-years of US sanctions that have cut its access to key
supply chains, forcing it to sell a part of its smartphone business to keep the
brand alive.
Huawei was placed on a trade blacklist by the Trump administration
over national security concerns. Many industry executives see little chance
that blocks on the sale of billions of dollars of US technology and chips to
the Chinese company, which has denied wrongdoing, will be reversed by his
successor.
© Reuters
0 comments:
Post a Comment