Seleem Adegunwa, Managing Director and Chief Executive
Officer, Rite Foods Limited, made the statement at the maiden edition of Bigi
Media Idol, held in Lagos.
“The purpose of having you is to first express our
commitment to talent discovery in music through the Nigerian Idol, which we now
sponsor, and secondly, espouse our interest in creative art and
ideapreneurship,” he stated.
Adegunwa further explained that music brings the best out of
our culture and Nigeria is littered with abundance of talents in music, movie,
comedy, spoken words and dance.
“We are putting our weight behind the Nigerian Idol because
it will bring the best out of the many talents we have in the country,” he
said.
“For the best to be discovered, groomed and given the
necessary push, there must be a propelling platform which the boss said, the
company believes the Nigerian Idol provides.”
“We are putting our weight behind the Nigerian Idol because
it will bring the best out of the many talents we have in this country. Bigi
has come to take over the mic.”
It was a night of fun and laughter as different variants of
Bigi drinks represented mics for top industry journalists and media
practitioners who took over each variant mic to entertain guests and
stakeholders with their sonorous voices in a keen music contest.
Rotimi Ige, a Nigerian Tribune Reporter, emerged winner of
the grand prize of N250,000.
The sum of N150,000 was awarded to the first runner up,
Osigwe Blessing, a reporter from High Society Magazine, while Funsho
Arogundade, a reporter from PM Express, went home with N100,000.
All winners will also be given 1o crates of Bigi drinks
each.
Arogundade stated that Rite Foods is taking its footprint in
the creative industry higher by setting the pace and raising the bar for other
corporations to emulate.
He said: “Rite Foods has clearly demonstrated its unwavering
support and commitment to rewarding talents in the country.
“The bar has been raised for other brands and corporations
to emulate this great feat by Rite Foods.”
All other contestants were awarded cash prizes of N50,000
each as Nigerian Idol music judges, Obi Asika and DJ Sose, were on ground to
spice up the contest and select the best Bigi Media Idol of the year.
Established in 2007, Rite Foods Limited, a truly world-class
and proudly Nigerian Food and Beverage Company, is a subsidiary of Ess-Ay
Holdings.
Its product line comprises Bigi Cola, Bigi Orange, Bigi
Apple, Bigi Bitter Lemon, Bigi Soda Water, Bigi Lemon & Lime, Bigi
Tropical, Bigi Chapman, Bigi Tamarind, Bigi Cherry Cola, Bigi Ginger Lemon, Bigi
Ginger Ale, Bigi Premium Table Water, Fearless Redberry and Fearless Classic
Energy Drinks, Rite Spicy, Bigi Beef Sausage roll and Rite Sausage roll.
The company’s inventiveness has earned high recognition in
the energy drinks market with the first ever packaged polyethylene
terephthalate bottle brands for the Fearless Red Berry and Fearless Classic.