…as Brand Welcomes New MTV Base VJs in South Africa
ViacomCBS Networks Africa has over the years captured the
hearts and minds of viewers with their leading youth, entertainment and
lifestyle brands MTV, MTV Base and BET Africa as well as the VJs who viewers
have come to know and love. VJs are the original influencers and through their
popular MTV Base VJ search the network has opened up the industry and
introduced us to the likes of Ehiz Okoeguale, Folu Storms, Nenny B, Sammy
Walsh, Nomuzi Mabena, Sizwe Dhlomo, Kim Jayde, Fikile ‘Fiks’ Moeti, Tshego Koke
and Ntandose to name a few.
These individuals have shaped popular culture, rubbed
shoulders with global superstars and represented Africa on international stages
via one touchpoint, ViacomCBS Networks Africa. The brand will be deepening this
impact by reintroducing fan favourites and fresh faces with the launch of the
Culture Squad.
The Culture Squad is a team of visionaries, creatives and
trendsetters who are pushing the culture forward across the network’s youth
brands MTV, MTV Base and BET Africa. This platform will give African talents a
bigger stage to showcase their distinct originality, highlighting how they are
influencing cultural shifts, setting trends and leading the conversation
through a VJ centred content portfolio.
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Folu Storms |
VJs across the network’s Pan African platforms will be at
the forefront of the culture hosting iconic moments, meeting industry movers at
home and abroad, entertaining viewers across several shows and getting involved
in meaningful causes that are close to their hearts.
Monde Twala, Senior Vice President and General Manager at
ViacomCBS Networks Africa commented “Base Day is a celebration and recognition
of the power of youth culture across Africa. MTV base will continue to partner
with trendsetters across all our brands. The Culture Squad reaffirms that commitment
and we are thrilled to welcome our new MTV Base VJs Shamiso and Uncle Vinny to
the family, as we elevate African talent to even greater heights and open up
the industry.”
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Nenny B |
The Culture Squad will consist of viewers’ fan favourites,
including Nigeria’s Ehiz Okoeguale whose first introduction to fame was through
winning the MTV Base VJ Search competition in 2011 and his career has soared
ever since. Alongside being one of the most recognisable presenters on the
continent, Ehiz has also left his imprint in the African fashion and modelling
sphere. Folu Storms needs no introduction having competed in the 2012 edition
of the MTV Base VJ Search. She has since made a name for herself on radio and
as an actress, starring on MTV’s Shuga series. Nenny B joined the MTV Base
family as a VJ in 2018 and has since grown to become a popular and sought after
VJ on Nigerian TV screens. She continues to blossom as a content curator for
various brands.
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Ehiz Okoeguale |
Commenting on how he feels about being a pioneer member of
the Culture Squad, Ehiz said, “Being part of the MTV Base family, has been a
thrilling experience for me. Working with a team that not just allows me to
lend my voice to this huge platform that constantly embraces and advocates for
youth inclusivity in pop culture is beyond amazing. These are exciting times.”
“I am proud to be part of a team that keeps finding ways to
move the culture forward. Knowing that I have a part to play and a voice to
lend to this generation is truly magical,” Folu Storms reiterated.
The Culture Squad promises to deliver Afro-centric, vibrant
and innovative content to viewers across the network’s entertainment and
lifestyle brands.