The research was
conducted to measure the Relevance of Crisis Communication on Businesses in
Nigeria during the COVID-19 Health Crisis by the communications company and
to announce its new service offering: Crisis & Issues Management Specialized
Service to media correspondents in Lagos.
According to CMC
Connect BCW, the research was carried out on over 200 business owners and
employees and further revealed that 78% of respondents agreed that the
existence of a crisis management plan was important in inspiring confidence in
organizational leadership.
The insights gathered
from this research confirmed the gap in strategic crisis management for
businesses which the company hopes to fill with its specialized service. The
Crisis and Issues Management service is a specialized portfolio that provides a
strategic roadmap for crisis, employing a 3-step approach - Prepare, Manage,
Recover to guarantees business sustainability and continuity in spite of a crisis.
The Group Managing Director, CMC Connect (Perception Managers), Mr. Yomi-Badejo-Okusanya said “When a crisis occurs, there is a breakdown of trust between the organization and its stakeholders. Trust is a currency on which stakeholders trade, and it defines their loyalty and goodwill. Once this is disrupted, the organization is on its way down.”
“However, crisis
preparedness presents an opportunity to rebuild trust and gain customer
loyalty. Many organizations that have bounced back from major crisis to
dominate the industry. Meaning that, crisis by itself is not an end but could
be taken advantage of if planned for. This is where your crisis preparedness
comes in, requiring skill and expertise in managing and maintaining propriety in
the middle a storm.”
Business
Director, CMC Connect BCW, Jerry Sawyerr reiterated that the service is not
limited to organizations but also to government and individuals who are
concerned about sustaining their brands regardless of crisis.
‘’Crisis happens
all the time, most times, unannounced. It’s therefore important for
organizations to take crisis planning seriously. Going forward, we are
advocating for government to make it compulsory for any business to have a
crisis plan as part of requirements for registration. Every Limited Liability Company
must have a crisis manual before being allowed to operate, much like having a
fire escape plan for building before approval by the government,’’ he said.
Led by an experienced team of experts in Crisis Management and a strategic advisory council locally and internationally, the portfolio will focus on providing services including Crisis Communications, Issues Management, Risk & Impact Assessment, Crisis Manual Development & Training.
CMC Connect BCW is a strategic communications firm headquartered in Lagos, Nigeria. CMC BCW offers public relations, corporate communications, financial communications, and ancillary marketing services to several companies including telecommunication giant, Airtel Nigeria. We are currently the exclusive affiliate to Burson Cohn & Wolfe (Provoke Global PR Agency of the year) with over 4,000 offices across 6 continents. CMC Connect BCW was also recently awarded the ‘Best Place to Work’ at the Lagos State PR Industry Awards. For more information visit www.cmcconnectbcw.com
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