The social media-fueled movement has sent shares in the US
video game retail chain soaring from less than $20 weeks ago to a peak of $492
on Thursday, dearly costing hedge funds that bet GameStop stock would tank.
GameStop shares ended the formal trading day down some 44
percent as some cashed out. But they lifted off anew after-hours, after Tesla
chief Elon Musk seemingly urged individual investors to punish hedge funds for
short selling, tweeting "Get Shorty."
A Reddit group -- or "sub-reddit" -- called
WallStreetBets that boasts some 4.7 million members has been an online rallying
spot for those urging people to buy and hold GameStop shares, punishing short
sellers by sending prices soaring.
"We constantly see the 1 percent make trillions a year,
even through the pandemic... versus the millions of Americans who had to file
for unemployment," Reddit user Responsible-Height77 told AFP via the
forum.
"I think it's time to show that the masses have a say
and that our voice matters."
The hardship of 2020 inspired the 21-year-old to take part
in the campaign to drive up GameStop shares, punishing hedge funds in the
process.
The US college student said he has suffered during the
pandemic, as have friends who got sick from Covid-19 and who lost livelihoods.
New players at the casino?
Hedge funds pounded with losses due to the
market-manipulating campaign decried the movement and its sometimes aggressive
online tactics as foolish and potentially illegal.
"Gotta admit it's really something to see Wall
Streeters with a long history of treating our economy as a casino complain
about a message board of posters also treating the market as a casino," US
Congress member Alexandria Ocasio-Cortez said in a widely shared tweet.
Her comment sparked a contentious exchange on Twitter
between those echoing her sentiment and critics.
"Notice how so many complain when the rules they have
been manipulating are used against them?" responded a tweet from educator
Ken Shelton.
"This is a prime example of what happens when a large
group of people get organized and use the system to their advantage."
US Senator Elizabeth Warren expressed similar thoughts,
saying that while wealthy investors have prospered in the stock market, it has
not represented the economic reality of millions of people in this country.
Game on
Responsible-Height -- who declined to reveal his real name
-- told AFP that he has been a video game player much longer than he has played
the market.
WallStreetBets is tinted with video game culture, the page
playfully making use of the well-known Fallout Boy character from blockbuster
franchise Fallout.
"Their motto has always been power to the gamer!"
the student said. "Which I feel we have taken to ourselves as power to the
people."
He reasoned it is people taking back power while applying
the basic principle of supply versus demand.
"Investors need to realize the market isn't always
driven by fundamentals; we are in a new age where everyone can be involved in
the market. And if enough people want a stock it will go up. That's the basics
of economics."
WallStreetBets is an open group at Reddit, seemingly driven
more by group sentiment than any leader, but championing GameStop shares
appears in tune with a millennial, gamer-generation crowd.
Chatter on Reddit has now encouraged similar campaigns for
companies with low share prices and a place in old-school US culture such as
AMC, BlackBerry, and American Airlines.
Back to Earth?
A Reddit user going by the acronym DFV is credited with
putting GameStop shares on the launch pad late in 2019, taking a $50,000 stake
in the company that has turned into a fortune.
"I'm seeing so many people talking about how their life
is going to be changed; this is insane," user DontTrustJack said on the
group chat.
"This truly is a moment where the haves transfer money
to the have-nots."
But another user advised having an exit strategy, because
driving up GameStop shares could cost them if they are holding large stakes
when financial reality hits.
"Have a plan guys," cautioned the Reddit member.
"The drop will come so fast."
WallStreetBets founder Jaime Rogozinski, who says he is no
longer associated with the group, told AFP that he had watched with fascination
as small investors wield the power of the crowd.
"They're able to do what Occupy Wall Street was never
able to do," Rogozinski said.
"The little guy figured out a different way around it,
which was, well, if you can't beat them, join them."