Chief Executive Officer, Jumia Nigeria, Massimiliano
Spalazzi, said the extension of Jumia Food to these additional cities is part
of Jumia’s resolve to expand the growing popularity and thrilling experience of
online fast food services to customers in all Nigerian states.
“The food industry is very relevant to the Nigerian economy.
With today’s covid-19 realities, the growing popularity of fast food, coupled
with the growing trends for convenience, safety and value for money, has opened
up opportunities for the food market in Nigeria.
As the leading online marketplace in Nigeria and Africa, it
comes naturally to us to help drive the penetration of this service through our
technology and reach of our logistics network. By doing this, we are also
helping to explore the food segment of the Nigerian Agricultural sector which
has the potential of huge contribution to the Nigerian economy,”he said.
In 2020, Jumia recorded a major service improvement in its
existing footprints in Lagos, Port Harcourt, Abuja and Ibadan by increasing its
speed of delivery, with an average delivery time as fast as 26 minutes in Port
Harcourt, 27 minutes in Lagos, 28 minutes in Ibadan, and 30 minutes in Abuja.
Jumia’s 2020 Nigeria Food Index report showed that the
country’s agricultural sector experienced a major boom in 2019, significantly
responsible for the 90.23 percent contribution made by non-oil sectors to
Nigeria’s GDP.
The index further showed that the food and grocery retail
market had total revenues of $44.9 billion, representing a compound annual
growth rate (CAGR) of 8.7 percent in the last eight years.
The report also showed that overall grocery retailing
continues to expand, as consumers seek comfort and convenience when shopping
for food. The food segment was the most lucrative, with total revenues of $33.7
billion, equivalent to 75 percent of the market’s overall value.