The fast-moving consumer goods company in the dairy,
beverages and snacks sector, Chi Limited said the aim of the campaign is to
brighten the mood of the season and reinforce the Chivita brand as the perfect
fruit juice complement for the holidays.
“This Christmas festive season brings with it lots of love,
laughter, and family time. However, even at such a time, you cannot ignore your
health. Chivita Juices are a great way to help maintain healthy habits during
the sometimes indulgent holiday season.
“In a year that has witnessed unprecedented health
challenges as a result of the COVID-19 pandemic, Chivita Juices provide
essential vitamins and minerals to support immune system function necessary to
fight diseases. It is important for consumers to make smarter choices during
this season and beyond by developing a healthy active lifestyle.
Speaking during relaunching of its “Juice Up this Season
with Chivita” campaign, the Brand Manager, Ademola Mafikuyomi, stated that
while the festive season this year might be a bit different, it is hopeful that
the excitement it brings will remain the same. Chivita Juices will be there in
moments of relaxation, indulgence and merriment to brighten the experiences.
“The festive season is more than a time for gift giving. It
is a chance to reconnect with those you love most and create memories that will
last throughout the New Year. The “Juice Up this Season with Chivita” campaign
is a reminder to consumers to enjoy these special moments with their favourite
Chivita juice brand,” he said.
This year’s “Juice Up this Season with Chivita” campaign
will be executed across Radio, TV, Digital Platforms and Out of Home channels.
Chivita range of juices – Chivita 100%, Chivita Active, Chi
Exotic, Happy Hour by Chivita and Chivita Ice Tea – are the number one choice
for consumers. Chivita juices are not only great tasting drinks, but are also a
daily source of nourishment, rejuvenation and refreshment, to individuals and
the whole family.