In a statement, Cadbury Nigeria noted that the Oreo cookie brand reached a major milestone of $3.1bn in annual net revenues by the end of 2019.
“The record attempt was coordinated to celebrate the Oreo cookie brand reaching a major milestone of $3.1bn in annual net revenues by end of 2019. Oreo is the largest brand owned by Mondelēz International, and one of six billion-dollar brands owned by the company, including Milka, Cadbury Dairy Milk, Ritz, Trident and Halls,” the statement read in part.
It said the feat was further demonstrated on 30th January when the Mondelēz International team across the world was invited ‘to twist, lick and dunk Oreo cookies simultaneously as part of a live streaming event.’
Employees from 55 locations, representing 32 countries around the globe, including Nigeria, were said to have participated in the attempt, setting a new Guinness World Records title with 5,066 people dunking cookies.
“We’re incredibly proud to be celebrating this sales milestone with the Oreo brand, and taking a playful moment to recognise this achievement with the full Mondelēz International family around the world,” said the Chairman and CEO, Mondelēz International, Dirk Van de Put.
He also said, “We’re looking forward to the continued growth of the brand and hopefully to many more records to come.”
“Oreo is the world’s favourite cookie, available in more than 100 countries around the globe. Approximately 34 billion Oreo cookies are sold each year – 92 million cookies per day – with 10 billion of those cookies sold in the US annually.
“An estimated 500 billion Oreo cookies have been sold since the first Oreo biscuit was developed in 1912,” the statement added.