L-R: General Manager, Brands and Communication, MTN Nigeria, Richard Iweanoge; Chief Human Resource Officer, MTN Nigeria, Esther Akinnukawe; Chief Marketing Officer, MTN Nigeria, Rahul De; Nollywood Actress and MTN Ambassador, Dakore Egbuson-Akande and Chief Operations Officer, MTN Nigeria, Mazen Mroue during the media launch of MTN’ ‘Turn it Up’ on January 16th, 2020 in Lagos
In line with growing conversations about the beginning of a new decade and resolutions, MTN Nigeria has launched a 360 thematic campaign themed ‘Turn it Up’ at the MTN Plaza Headquarters in Lagos. This move acts as a friendship pact between the brand and Nigerians, challenging them to look inward and channel their unique capabilities within, to achieve a fulfilled life.

The campaign was launched with a TV commercial showing the life of a young boy who deeply respects his father, and remains loyal even when it seemingly hinders his dream of going to the ‘city’. Eventually, the boy is forced to find a common ground between his dreams and father’s expectations in a way that is spectacular. It is a deeply rooted message to Nigerians, who desire to take control of their lives and achieve a better future for themselves and loved ones.

Speaking at the launch, Chief Marketing Officer, MTN Nigeria, Rahul De revealed the reason for the campaign, saying “We want Nigerians to excel and attain their dreams and aspirations. This campaign is about changing and improving the quality of lives, encouraging Nigerians to rethink and embrace a new approach that reflects the changing dynamics of the world around us. This is what drives us to continue investing and exploring opportunities for Nigerians.”



The ‘Turn it Up’ campaign encapsulates a lifelong friendship bordered on hope, respect and trust. It signals a mutually beneficial relationship that will allow Nigerians to see themselves do more and be more by maximising their full potential through the brand’s innovation-driven services as well as social empowerment projects. The thematic campaign is made flexible for Nigerians, cutting across a variety of services uniquely designed for individuals and businesses across several categories, empowering them with the necessary tools needed to actualize their aspirations.

With this campaign, MTN Nigeria aims to encourage Nigerians to look inside of themselves, think out of the box and ‘turn up’ their creative, imaginative and innovative energies with the company’s extensive portfolio of products and services serving as the avenue of their goals and dreams.