The Glo Anthony Joshua’s TVC which is the most popular and inspiring commercial on television in the country has kindled a fire of patriotism in Nigerians all over the world. Coming on the eve of the 2019 general elections which heightened tension across the country, the TVC was a timely welcome relief.
The TVC begins with a University of Lagos female student watching the Anthony Joshua commercial. A teenage boy is seen also watching the TVC in his father’s sitting room. The TVC transforms to fishermen throwing their net for a haul in Lagos. The commercial switches to a not-too prosperous tailor in Aba tapping inspiration from Anthony Joshua’s message.
Next is a group of female basketballers tapping inspiration from Joshua’s message in Port Harcourt where some lady basketballers were jointly watching Joshua’smessage on an Ipad on the court and this is closely followed by a classroom setting in Sokoto where students gathered to watch Joshua’s message on a laptop.
A young boxer also took tutorials from the world champion and he later won his bout while a lady executive in Abuja was also shown watching the message on her phone.
These cities underscore the nationwide coverage of the Glo 4G which is Number 1 in the country in view of its spread and coverage like the Heavyweight Champion, Anthony Joshua.
For those who don’t about the TVC, the World Heavyweight Boxing Champion, Anthony Oluwafemi Olaseni Joshua displayed a ringing presence of his status as a Nigerian.
It is interesting to know that the bricklayer turned World Heavyweight Champion in the TVC revealed the parallels between him and Glo. Some of these include (a) the never-say-die, unlimited, can-do spirit of Globacom which undergirds and constitutes the philosophy of the telecommunications giant is shared by the Champ who says in the TVC “You need strength?” and then answers; “Yeah, that comes from the hard knocks that life throws at us. And we are Nigerians, we know all about that.
He went on to compare life challenges with boxing, saying ” You don’t stay down, you’ve got to fight. You have to dig deep to be a world champion”. Trumping his Nigerianess Joshua announces “there is always been a big piece of my heart as a Nigerian and I do believe that it is that piece that sets me apart. It always says to me, ‘never give up, dream big!
We come from a nation of warriors and that is why I believe in Glo. We have that same tenacity, that Nigerian fighting spirit that makes us game changers! We are relentless. We don’t just face our challenges, we step into the ring to win again and again and again. If you believe in yourself, there is no limit to what you can achieve. Yeah, I used to be a bricklayer in England but now I am heavyweight champion of the world!
Always in your corner pay-off line is a boxing metaphor which symbolizes the succour boxers get from their corners where their trainers will dry their sweat with towels and offer them tips to defeat their opponents. Glo 4G also solves all data related communication challenges by allowing subscribers to breathe easy with data widely regarded as oxygen.