According to Chi Limited, the makers of Hollandia Evap Milk, the term “Pere” which translates as “no more, no less” is intended to symbolise the product’s high quality, satisfactory quantity and affordability, thereby resonating with consumers across the country.
In a statement, the company said, ‘‘With offer of the same premium quality, which is tasty, creamy and nourishing, and at an affordable price, the new Hollandia Evap Milk 120g pack comes in a convenient portion size and a brand new pack format in the evaporated milk category that will make it irresistible to consumers.
‘‘The new Hollandia Evap Milk 120g pack is a statement of industry leading packaging innovation, product quality, quantity, convenience, affordability and satisfaction. “Pere” is an interesting way to also simultaneously represent the product’s value and disruptive approach in the evaporated milk category.
Chi Limited’s marketing director, Mr. Probal Bhattacharya, said the decision to provide consumers with the creamy, great tasting, highly nutritious Hollandia Evaporated Milk in a 120g pack was driven by the brand’s desire to consistently deliver novel solution to consumer needs.
“The new Hollandia Evap “Pere” pack is unique and symbolises our understanding of what consumers value. Retailing at N100, we are confident that the new pack would delight consumers with its affordability, quality and convenient portion size,” he stated.
The Hollandia Evaporated Milk 120g pack size joins the 190g and 60g pack sizes on the shelf, and is available in departmental stores, markets and neighborhood kiosk across Nigeria.