AFRIMA’S Executive Producer Mike Dada Elected 2nd Vice-President Of PACC5 Bureau

...AFRIMA Attends 5th African Union Pan-African Cultural Congress, PACC5

President & Executive Producer, All Africa Music Awards, AFRIMA, Mike Dada

President & Executive Producer, All Africa Music Awards, AFRIMA, Mr. Mike Dada was also elected 2nd Vice President of the PACC Bureau, a position which will be occupied for 3years, and subject to the PACC objective of proposing policies towards the contribution of culture and arts in the development of the continent. Also elected into the PACC5 Bureau were Chairperson, Mr. Daves Guzha – President of Arterial Network; 1st Vice Chairperson, Prof. Lupwishi Mbuyamba – Executive Director of OCPA; member, Dr. Vuningoma James – Executive Secretary, Rwanda Academy of Language and Culture; member, Mrs Florence Mukanga Majachani – Cultural Policy Consultant and Research; 1st Rapporteur, Mrs. Joy Mboya – Executive Director of the Godown Arts; and 2nd Rapporteur, Mr. Oleg Olivier Karambizi –  Pan – African Festival of Dance (FESPAD).

The Honourable Minister of Culture and Tourism, Ethiopia, Mrs. Fozia Amin Aliye welcomed delegates to Addis Ababa, the capital of Ethiopia. The event was well attended by cultural/professional experts, practitioners, and civil society organizations in the arts and culture sector of the economy, where various ideas and experiences were shared towards harnessing African cultural diversity and its cultural identity for Wealth Creation, Youth Employability, African Unity, and Global Peace.

Participants at the panel session of the 5th PACC

Former Cultural Director of Rockefeller and the Ford Foundations, Dr. Damien Pwono,one of the speakers, in his keynote address on Cultural Diplomacy, commended the President/Executive Producer of AFRIMA for the immense effort of AFRIMA at showcasing the potentials of Africa through its creative industry. He said. “AFRIMA is doing a great job at promoting African culture using its arts, talents, and music, it provides a platform that popularizes the dynamism in our culture, thereby creating a sustainable competitive creative economy.”

The Minister of Arts & Culture, Ethiopia (Mrs. Fozia Amin Aliye), Head of Culture, AU (Angela Martins), Acting Director of Social Affairs, AU, and other Art and Cultural experts at PACC5 in a group photograph.

In its effort to promote the AU agenda 2063, which is to garner strategic framework for the socio-economic transformation of the continent over the next 50 years, the 5th African Union Pan-African Cultural Congress enables creative and cultural experts, researchers, creators/producers of culture, policymakers and cultural promoters to come share ideas, tackle challenges, and formulate best practices towards programmes in Africa in the area of cultural and creative economy and development.

In partnership with the African Union, the All Africa Music Awards is a music property that recognises and rewards the work and talent of a myriad of African artists from the old to the new generation of musicians. Through its conference, AFRIMA also stimulates conversations among Africans and between Africa and the rest of the world about the potential of the creative arts for real humanising enterprise on the continent, contributing significantly to social cohesion, national, regional and continental integration as well as sustainable development in Africa. The award show is usually broadcast to over eighty countries around the world.