Mahindra joins Nigeria 3-wheeler market with all new Alfa P400
Mahindra & Mahindra Ltd,  a  subsidiary of the US $20.7 billion Mahindra Group, with its Channel Partner – VIP Merchandise Enterprise Ltd., a GeePee Group company –  lhas lunched its three-wheeler Alfa P400 for Nigeria. For years, Mahindra has featured in the growth story of Africa, offering its range of products across automotive and farm equipment sectors, delivering global business insights and solutions.

“Rise is the global brand proposition of Mahindra. We work closely with all our stakeholders and communities across the world empowering them to rise by challenging conventional thinking and innovatively using all our resources to drive positive change in their lives”,the firm said.

The Alfa P400 is the latest offering by Mahindra in the mobility solution space for Nigeria and it aims to deliver “plenty space plenty profit” to owners. The Alfa P400 is powered by a 400cc gasoline engine and comes in both passenger and cargo variants. This product comes with best-in-class features like longest wheelbase, multi-reflector headlamps, battery lock, powerful 1KW starter motor, large windshield, mobile charger and  bottle holder. Owing to its superior engine, Alfa P400 offers increased seating/cargo capacity and lower cost of maintenance that is unmatched in the market in turn providing improved earning potential to owners.
From L-R: Managing Director, Mahindra West Africa Limited, Mr Prasad Sane; Group Managing Director, Geepee Industries Limited, Mr Murli Valecha; and Head, Customer Care International Operations, Mahindra Limited, Mr Krishnamurthy Ravi; at the official launch of 3 Wheelers Mobility Solutions for Nigeria in Lagos… On Tuesday

Arvind Mathew, Head of International Operations (AFS)- Mahindra & Mahindra Ltd, said  “At Mahindra, we’ve made humanity’s innate desire to rise our driving purpose. We have been working steadfastly with VIP Merchandise to ensure that we deliver innovative mobility solutions to meet the needs of the community here.

The Alfa P400 is a testimony to our intent. We are launching this product across the country with due support on warranty, after sales service, spare parts availability and local mechanic training. We will continue to up the ante on technology and innovation to offer solutions in Nigeria that will drive positive change.” Also speaking at the event,  Mr. Prakash Vaswani, Chairman, Geepee Group  said, “We have been working closely with Mahindra to provide customized mobility solutions for Nigeria. Our two-wheeler – Arro – has been successfully running in the Okada segment across Nigeria.