ORANGE ACADEMY, Nigeria’s
1st practical school of Idea and Brand Management with a core
curriculum of Creating and Managing memorable brand experiences
through compelling storytelling, has held the 5th edition
of its acclaimed Annual Immersion/Graduation and Wall of Fame Brand Award
Ceremony. The event which held in the first week of October at the Sheraton
Hotel and Towers, Ikeja, Lagos had in attendance major industry leaders and Brand
Communication practitioners.
Founder of Orange Academy,
Kehinde Bademosi, aka Kenny Badmus, said Orange Academy's mission is to
train local hands that will create the next global brands. He revealed that
within the last five years, and recently in partnership with CoolBrands House
Netherlands, Orange Academy has trained over twenty five thousand young minds
either directly or through National Orientation camps and Colleges in the Magic
of Commercial Storytelling, which is what is generally referred to as branding.
According to him, “Orange
Academy’s Graduates, fondly known as the ORANGE MINDS, are in high
demands by companies and brands that require compelling storytelling. Some of
the graduates have gone to pioneer the Digital Social Media departments of
major ad agencies, while some are creating social reformations through engaging
conversations online and offline. Some of these recent graduates include
Japheth Omojuwa, a Twitter phenomenon; Tomi Ogunlesi of First Bank Brand
Communications; and Bemigho Awala, the 1st winner of Afrinolly
Short Film Competition, among many others”.
This year’s event, which
also recognized local outstanding Brand Experiences as chosen by the school
alumni and faculty, gave Awards to British Council for being a branded
intervention making a difference. Also on hand to receive the prestigious
Orange Academy’s award was Nigeria’s ace comedian, Lepacious Bose who was
crowned as Nigeria’s 1st Lady of Intellectual Comedy.
Present at the event were
the President of AAAN, Mrs Bunmi Oke, who also decorated the graduating
students; Mr Kayode Oluwasona, MD, Rosabel, Alhaji Kankarfi Bello, the
Registrar of APCON; Kanmi Da Sylva, a veteran Creative with Insight; Mrs Tope
Jemerigbe, MD DKK and Yomi Omotehinwa, Creative Director of Bates. The event
was hosted by Mr Femi Odugbemi and Chisom Ohuaka.