In a resounding commitment to nurturing musical talent, Bigi Carbonated Soft Drinks, the flagship brand of Rite Foods Limited, is set to headline the 10th season of Nigerian Idol, marking its fifth consecutive year as the show’s main sponsor. This ongoing partnership highlights Bigi’s dedication to entertainment excellence while empowering aspiring musicians across Nigeria.

The much-anticipated Season 10 will premiere on April 20, 2025, bringing an electrifying lineup of performances and unforgettable moments that will captivate audiences nationwide. Since joining Nigerian Idol in Season 6, Bigi has played a key role in the show’s success, consistently enhancing the experience for both contestants and fans.

With a diverse lineup of 13 refreshing soft drink flavors and Bigi Premium Drinking Water, the brand has significantly impacted the competition, rewarding talented participants with cash prizes, luxury gifts, and shopping sprees worth millions of naira.

At a vibrant press event, past winners from Seasons 6 through 9, as well as the **Season 10 judging panel—Ric Hassani, Omawumi Megbele, and Iyanya Onoyom—**were in attendance, alongside the show’s energetic host, IK Osakioduwa. The event celebrated Bigi’s unwavering support and its role in shaping the competition.

From Left: Adeyinka Adebayo, Group Executive Director, West, and Central Africa, Omnicom Media Group; with Doris Ohanugo, Executive Head, DSTV Media Sales, Multichoice Nigeria; IK Osakioduwa, Host, Nigerian Idol Season 10; Biola Aransiola, Brand Manager for Bigi at Rite Foods Limited; Iyanya Onoyom, and Ric Hassani, both Judges of the Nigerian Idol Season 10 Show; during an interactive session on Nigerian Idol Season 10 in Lagos, on Thursday, 20th March 2025, sponsored by the Bigi Brand of Rite Foods Limited.

“Bigi has continuously powered Nigerian Idol with the goal of making it bigger and better each year,” said Biola Aransiola, Brand Manager for Bigi at Rite Foods Limited. “Season 10 will not only showcase incredible talent but also reinforce the belief that greatness can emerge from Nigeria.”

Echoing this sentiment, Dr. Busola Tejumola, Executive Head of Content and Channels for West Africa at MultiChoice, emphasized the show’s role in talent development. “We are committed to providing a platform where aspiring artists can be mentored by industry professionals to shape their musical careers,” she stated, highlighting Nigerian Idol’s transformative impact.

Fans and aspiring musicians are encouraged to tune in for the launch of Nigerian Idol Season 10, airing every Sunday on DSTV Channel 196 and GOtv Channel 49. Get ready for an exciting season filled with incredible performances and the discovery of Nigeria’s next music superstar!